Get the word out about your business. Target neighbourhoods with direct mail postcards that build your customer base, grow brand awareness and advertise new offers.
ePrintFast will print your postcards, then send them out using Canada Post’s Neighbourhood Mail™ service (formerly Unaddressed Admail™) - no addresses required. This convenient mailing option includes postage.
Since you are reaching new customers, explain your products or services clearly. Make a good first impression by building trust with the reader. Are you certified in your field? Do you have a guarantee policy? Emphasize what your business offers that competitors may not.
Size and Content
ePrintFast offers many direct mail postcard sizes - even up to 6” x 11”. Choose the size that suits your content, but be careful with overloading your postcard design. Instead, refer potential customers to your store or website for details. Consider sending more specific offers to existing customers through Addressed Admail™ & Postcard Printing.
Customers should be able to contact you easily after reading your postcard. Provide your phone number, website and professional social media accounts. Include a small map and the address of your brick-and-mortar business.
Consider the neighbourhoods you are targeting with Unaddressed Admail postcards. If the area has a lot of young families, then offer a promotion that parents or kids will be interested in. Whether upscale, family-friendly or another demographic, the type of neighbourhood you reach determines the tone and the content of your direct mail postcards.