{"id":633,"date":"2020-03-09T11:42:26","date_gmt":"2020-03-09T15:42:26","guid":{"rendered":"https:\/\/eprintfast.com\/printguide\/?p=633"},"modified":"2020-03-17T11:29:27","modified_gmt":"2020-03-17T15:29:27","slug":"print-marketing-for-dental-practice","status":"publish","type":"post","link":"https:\/\/eprintfast.com\/printguide\/print-marketing-for-dental-practice\/","title":{"rendered":"How to Use Print Marketing For Your Dental Clinic"},"content":{"rendered":"\n<p> When it comes to running your own clinic, using print marketing for your dental practice is important. With dentistry being a growing industry, more and more dentistry professionals are opening up their own individual clinics. In order to make your practice stand out and established, take advantage of print marketing for high results. <\/p>\n\n\n\n<p>There are different ways to go about marketing your business with print, and it can certainly increase profitability when done correctly. So what are some highlights of print marketing that you should focus on?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brand Identity<\/h2>\n\n\n\n<p> Like with many other businesses, your logo is one of the first things a consumer will see that associates with your business. It\u2019s a trademark that gives consumers a first impression of your identity. As simplistic as it might seem, a logo can say a lot about what your organization is all about. It helps consumers easily recognize your business, giving it a sense of authenticity and establishment. <\/p>\n\n\n\n<p>When designing your logo, there are a few things to keep in mind:<\/p>\n\n\n\n<ul><li>Keep it simple; don\u2019t go too over-the-top with the design. The more complex the design, the harder it can be for consumers to follow what exactly your business does<\/li><li>Be original (don\u2019t copy or steal ideas from other establishments!)<\/li><li>Limit your design to 3 colors maximum<\/li><li>Design a logo that lasts; your logo will ideally be used for longevity, so make sure that you\u2019re happy with your final design<\/li><\/ul>\n\n\n\n<p> Once your logo is created, use it consistently on your print marketing for your dental clinic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Print Products<\/h2>\n\n\n\n<p>With the advancements of the print industry, there are many different types of products you can print on to market your business. Dental clinics often rely on print marketing for reasons including:<\/p>\n\n\n\n<ul><li>Proactivity; print products like appointment cards can remind patients about going for checkups<\/li><li>Distributing; coupons or stamp cards can be given out as part of a loyalty program<\/li><li>Connecting with patients; print products can be informative and sends a strong message to patients<\/li><\/ul>\n\n\n\n<p>Many dentistry clinics make use of print marketing through a variety of different print products. Especially for dentistry clinics in local communities, it\u2019s best to combine different print products together for higher impact. What are some print materials to consider for your practice?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Business Cards<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/Appointment-Cards.jpg\" alt=\"dentist business card or appointment card with a writable back\" class=\"wp-image-635\" width=\"536\" height=\"402\" srcset=\"https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/Appointment-Cards.jpg 564w, https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/Appointment-Cards-300x225.jpg 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><figcaption>Source: <a href=\"https:\/\/www.freelancer.com\/contest\/Dentist-business-card-1193558-byentry-17765361\">Freelancer arnee90<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>As with any other business, a business card is an essential networking tool. Business cards are great for handing out to new potential patients who haven\u2019t used your services before. Your business card is useful for patients to refer to as it has basic contact information they\u2019ll need for making appointments or for further inquiries. Like other clinics, you could also make your business card into an <a href=\"https:\/\/eprintfast.com\/ca_en\/tools\/index\/redirect?page=top-sellers\/business-cards\/writable-back-business-cards.html%3Futm_source%3Dblog%26utm_medium%3Deb%26utm_campaign%3Dhealth and beauty%26utm_article%3D003%26utm_content%3Dappointment-card-loyalty-program-card\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">appointment card\/loyalty program card<\/a> as well. You\u2019ll find that these cards can be written on and stamped.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brochures\/Pamphlets<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/brochure-pamphlet-1.jpg\" alt=\"dentist brochure or pamphlet with trifold\" class=\"wp-image-637\" width=\"392\" height=\"508\" srcset=\"https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/brochure-pamphlet-1.jpg 563w, https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/brochure-pamphlet-1-232x300.jpg 232w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/><figcaption>Source: <a href=\"https:\/\/www.luna-creative.com\/case-study-sadc\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Luna Creative (opens in a new tab)\">Luna Creative<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p> Going to the dentist or any medical clinic in general can be a nerve-wracking experience, especially before a scheduled procedure. Many clinics hand out <a href=\"https:\/\/eprintfast.com\/ca_en\/tools\/index\/redirect?page=top-sellers\/brochures-pamphlets\/standard-brochures-pamphlets.html%3Futm_source%3Dblog%26utm_medium%3Deb%26utm_campaign%3Dhealth and beauty%26utm_article%3D003%26utm_content%3Dbrochures-or-pamphlets\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">brochures or pamphlets<\/a> to patients before a scheduled procedure so that it can give patients an idea of what to expect during the operation. Brochures and pamphlets are meant to be informative and give insight on the importance of doing the procedure, as well as provide tips on aftercare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Letterheads and Envelopes<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/letterhead-and-envelope-1.jpg\" alt=\"dental clinic stationery set\" class=\"wp-image-641\" width=\"546\" height=\"364\" srcset=\"https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/letterhead-and-envelope-1.jpg 768w, https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/letterhead-and-envelope-1-300x200.jpg 300w, https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/letterhead-and-envelope-1-716x477.jpg 716w, https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/letterhead-and-envelope-1-332x222.jpg 332w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/><figcaption>Source: <a href=\"https:\/\/juggler.com.au\/work\/firstbite-dental\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Juggler Design (opens in a new tab)\">Juggler Design<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p> Upgrade your communication by sending letters on <a href=\"https:\/\/eprintfast.com\/ca_en\/tools\/index\/redirect?page=stationery\/letterheads\/60lb-uncoated-letterhead.html%3Futm_source%3Dblog%26utm_medium%3Deb%26utm_campaign%3Dhealth and beauty%26utm_article%3D003%26utm_content%3Dcustom-printed-letterheads\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">custom printed letterheads<\/a>. Having your clinic\u2019s name, logo, and contact information adds professionalism to the letter. This builds client trust and assures your patients that they\u2019re in good hands.<\/p>\n\n\n\n<p>Then, don\u2019t forget to <a href=\"https:\/\/eprintfast.com\/ca_en\/tools\/index\/redirect?page=stationery\/envelopes.html%3Futm_source%3Dblog%26utm_medium%3Deb%26utm_campaign%3Dhealth and beauty%26utm_article%3D003%26utm_content%3Dprint-envelopes\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">print envelopes<\/a> for those new business letterheads! Not only do envelopes add professionalism, but they also increase the chances of your customers opening it because it makes them easily recognizable as coming from their dentist. It also saves time for your clinic\u2019s secretary or receptionist because they don\u2019t have to print a return address label for every letter they send out. Your address will already be printed on the envelope.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Postcards<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/postcard-1024x1024.jpg\" alt=\"postcards for direct mail and print marketing for dental clinics\" class=\"wp-image-640\" width=\"408\" height=\"408\" srcset=\"https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/postcard-1024x1024.jpg 1024w, https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/postcard-300x300.jpg 300w, https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/postcard-150x150.jpg 150w, https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/postcard-768x768.jpg 768w, https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/postcard-204x204.jpg 204w, https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/postcard-166x166.jpg 166w, https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/postcard-524x524.jpg 524w, https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/postcard-716x716.jpg 716w, https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/postcard-820x820.jpg 820w, https:\/\/eprintfast.com\/printguide\/wp-content\/uploads\/2020\/03\/postcard.jpg 1400w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/><figcaption>Source: <a href=\"https:\/\/designers.designcrowd.com\/designer\/517402\/creative.bugs\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"DesignCrowd creative.bugs (opens in a new tab)\">DesignCrowd creative.bugs<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>If your clinic is looking for new patients, why not send a <a href=\"https:\/\/eprintfast.com\/ca_en\/tools\/index\/redirect?page=top-sellers\/postcards.html%3Futm_source%3Dblog%26utm_medium%3Deb%26utm_campaign%3Dhealth and beauty%26utm_article%3D003%26utm_content%3Dpostcard\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">postcard<\/a> to each home in the neighbourhood? They\u2019re popular marketing materials used for direct mail advertising. They\u2019re affordable and effective, and the best part is that some print companies offer services to help you sort them and send them to the post office (see <a href=\"https:\/\/eprintfast.com\/ca_en\/tools\/index\/redirect?page=other\/direct-mailing-services.html%3Futm_source%3Dblog%26utm_medium%3Deb%26utm_campaign%3Dhealth and beauty%26utm_article%3D003%26utm_content%3Deprintfasts-direct-mailing-services\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">eprintfast\u2019s direct mailing services<\/a> if you\u2019re in Canada). You can even include coupons on these postcards to encourage people to try out your dental services. Include your contact information so that they can contact you. Remember, just getting them to pick up the phone to call you is a big step!<\/p>\n\n\n\n<p> Dental clinics thrive when they use the right print tools to help them gain and keep clients. Eprintfast is a <a href=\"https:\/\/eprintfast.com\/en_ca\/tools\/index\/redirect?page=home%3Futm_source%3Dblog%26utm_medium%3Deb%26utm_campaign%3Dhealth and beauty%26utm_article%3D003%26utm_content%3Dhigh-quality-printing-company\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">high-quality printing company<\/a> with free templates for printing, including dental clinic templates that you can customize with your own branding.  Get started at eprintfast for print marketing for your dental clinic.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>When it comes to running your own clinic, using print marketing for your dental practice is important. With dentistry being a growing industry, more and more dentistry professionals are opening up their own individual clinics. In order to make your practice stand out and established, take advantage of print marketing for high results. There are [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[99],"tags":[100],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Print Marketing For Your Dental Clinic - eprintfast Printguide<\/title>\n<meta name=\"description\" content=\"Thinking of using print marketing for your dental clinic? 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