Claire LangfordWhen it comes to making an impact with your business, postcard marketing remain a reliable, versatile way to advertise. Here are 10 reasons why using the mighty postcard in your marketing strategy is essential for any business looking to grow their customer base.
1. Cost Efficiency
Postcards are relatively cheap to produce. They are a product that most businesses (especially those which are just starting out) should use because of their economic value. There are also special postage rates available for their format; this means that you can send a lot of them for a substantially low price. If your business wants to promote a new product or offer and have it be communicated in a direct manner to a wide audience, postcard marketing is particularly helpful.
2. Simple to Send
Sending a postcard doesn’t have all the added complications of extra packaging; its standard, straightforward dimensions ultimately makes them a low-risk property that is easy to mail out. You may opt to have your postcards sent in envelopes, but this is not necessary.
3. Appealing to a Target Audience
If you have a specific audience type in mind, specialized versions of a postcard can easily be sent out to this group. Through this action, one single promotion can be customized to better fit the wants and desires of a particular kind of client. This added sense of personalization can go a long way in terms of making an impression.
4. Testing Ability
If you are planning on introducing a new product or service, send out a small batch of postcards to members of your mailing list. Based on the rate of success, you can alter various aspects of the design. This way, when you eventually send the revised version to the rest of your list, you’ll be able to make maximum impact.
5. Design
While postcards only have a front and a back side to make use of, there are limitless ways to represent your business. Keeping your content brief and images eye-catching undoubtedly strengthens the odds of the recipient paying attention to it. Make sure your content is short and impactful, and that it is clear enough for them to understand what the next step is.
6. Size
Postcards are fairly small compared to other forms of mail. When delivered to the recipient’s address, it’s not uncommon for postcards to be placed at the top of the stack. This creates a high probability that the recipient will view the postcard first, especially if it carries an intriguing visual component. Some of the most popular sizes are 4” x 6”, 5” x 7”, and 5.5” x 8.5”.
7. Special Promotions
Postcard marketing is helpful for announcing special promotions. A postcard can also work as a great indicator of how well your message is received by including an extra measure of attraction. Consider featuring a special promotion redeemable only by visiting your place of business or online store. This can increase the ability to stand out.
8. Generating Results
Postcard marketing can be a fantastic resource for generating website traffic. Simply include a URL within the content to direct the receiver to your website. As an additional benefit, you can monitor just how effective your postcards are by including a unique code or link and tracking the response rate.
9. Branding
Decide upon a fixed template of what your postcards will look like, so that going forward, people on your mailing list can anticipate or even look forward to further postcards and updates.
10. Avoiding Your Competition
If you choose to feature new products and services in a magazine ad or online campaign, chances are that rival companies will be able to find out about them. Through postcard marketing, you can ensure that your tactics and approach will remain only with the people on your mailing list.
Ready to start using postcard marketing to promote your business? Be sure to print with a reliable print shop that offers high-quality printing services. If you’re browsing through the website of an online printing company, make sure it provides a variety of marketing materials, so you can get all your printing solutions in one place.
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