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How to Design A Better Business Card

Business cards allow for your business or service to be firmly introduced in the hands of those who receive them. When they are well designed, they can be an effective way to remind people of what you offer. This is extremely important for anyone wishing to further their business and wow customers and clients. Above all else, having a really good looking business card can go a long way.

In this article, we will look at our top tips for creating business cards that really make an impression.

Remember basic design principles

It might seem obvious but it’s worth reiterating that a business card is a piece of printed material like any other. Because of this, the basic principles of paper-based design apply to business cards:

  • Keep all your text at least 2-3mm from the trim edge
  • To ensure the highest print quality, images should be 300 dpi.
  • Ensure that your typography is legible
  • Your design should be in CMYK mode

It can also be very helpful to create your design through a grid layer mode, as this can help  ensure items are correctly aligned and information is displayed in the most effective manner.

Be sure to look at our Artwork Setup Guides for more information on alignment.

Get creative with space

Even though you only have a tiny amount of space to utilize, there is room to get creative with how you display information. Start by considering the essentials,  then work your design around presenting this information in a creative way.

  • Name
  • Position
  • Website URL
  • Email Address
  • Phone Number


Use special finishes

An instant way to add impact to your business card is to use a special finish. Special finishes include the likes of foil blocking, spot-UV and metallic inks, and can add significant cost to your print. What they offer, however, is the opportunity to make your card more tactile, visually impressive and memorable. 

Different printers offer different options for finishes, so speak to them to find out what they can do for you, and don’t be afraid to go to a specialist if your usual printer only offers straight four-colour print.


Double-check your design

Our final tip is perhaps the most crucial tip worth ensuring for business card design, or any print item. Before sending your artwork off, double-check every detail to make sure it lines up with what you're hoping to achieve. There’s nothing worse than getting back your order and discovering you made a typo or forgot to place an item the correct way.

What business card design tips do you feel are most important?

Be sure to share them with us below!

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